美森出版·自营美森外教带你Chat Business商务英语口语进阶篇
60个商务场景全覆盖，5大模块手把手带练
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作者简介
美森教育是一家集自研网校直播与录播教学、图书策划、企事业单位培训服务提供、SaaS培训平台部署、数字课件制作、慕课开发、学习软硬件产品开发等为一体的综合教育科技企业。美森教育是中国商务英语、职业英语、高考日语等培训服务的头部提供商。美森教育策划、编写了上百种图书，其中商务英语、职业英语、日语等多个品类的图书发行量均居于国内前列。美森教育拥有上百项软件著作权，研发了美森网校APP及领思、BEC、托业、CATTI、日语、题库等多个学习小程序，注册用户数位居国内前列。美森愿与社会各界携手共进，开启职业教育的新时代！
目录
Chapter 1 接待客户
场景1 得体接待客户···········································1
场景2 陪同客户参观···········································7
场景3 同客户商谈合作······································13
场景4 举行欢迎活动·········································19
场景5 陪同客户观光·········································25
场景6 建立深度合作·········································31
Chapter 2 项目跟进
场景1 紧密联系客户·········································37
场景2 跟进销售线索·········································43
场景3 进行产品介绍·········································49
场景4 项目跟进···············································56
场景5 回答客户问题·········································62
场景6 积极讨价还价·········································69
场景7 积极应对变化·········································76
场景8 探讨合同签署·········································82
Chapter 3 营销推广
场景1 海外营销建议·········································88
场景2 做预算设目标·········································95
场景3 创意设计·············································101
场景4 制订广告方案·······································107
场景5 组织推广活动 ····································113
场景6 海外扩张策略·······································119
Chapter 4 参加展会
场景1 预订展位·············································126
场景2 参展准备·············································132
场景3 自如应对展会·······································138
场景4 回答客户提问·······································144
场景5 参展产品推广·······································150
场景6 积极协商价格·······································156
Chapter 5 合同谈判
场景1 熟悉合同条款·······································162
场景2 设定佣金标准·······································168
场景3 保险与赔偿··········································174
场景4 草拟合同书··········································180
场景5 探讨合同细则·······································186
场景6 修改合同条款·······································192
场景7 顺利签订合同·······································198
Chapter 6 出差海外
场景1 出差申请·············································204
场景2 预订机票·············································211
场景3 预订酒店·············································217
场景4 登机···················································224
场景5 海关检查·············································230
场景6 酒店登记·············································236
场景7 出差期间用餐·······································242
Chapter 7 演讲汇报
场景1 表明汇报目的·······································248
场景2 阐述汇报细节·······································254
场景3 引用事实数据·······································260
场景4 提供解决方案·······································266
场景5 进行汇报总结·······································272
场景6 问答环节·············································278
Chapter 8 职场礼仪
场景1 职场敬语·············································284
场景2 用餐礼节·············································290
场景3 职场酒文化··········································295
场景4 委婉拒绝·············································301
场景5 巧妙提出异议·······································307
Chapter 9 科技与办公
场景1 远程办公·············································313
场景2 与AI 工具协作······································319
场景3 网络安全·············································325
场景4 线上学习·············································331
Chapter 10 健康与工作生活平衡
场景1 弹性工作制··········································337
场景2 员工健康·············································344
场景3 职场压力·············································350
场景4 情绪管理·············································356
场景5 工作生活平衡·······································362
参考答案················································································368