BEC中级-口语第三部分常考话题.docx

常考话题

真题部分：

（1）Staff Magazine

Your company is planning to introduce an internal magazine to keep staff informed of company developments.

You have been asked to help plan the staff magazine. Discuss the situation together, and decide:

• what type of information to include in the magazine

• which type of staff should contribute to the magazine.

Follow-on questions

• Do you think magazines are a good way to keep staff informed? (Why?/Why not?)

• Do you think companies of all sizes should have staff magazines? (Why?/Why not?)

• Is it important for senior managers to contribute to staff magazines? (Why?/Why not?)

• Would you like to contribute to staff magazines? (Why? Why not?)

• Do you think an internal company website would be a good way of keeping staff informed? (Why?/Why not?)

• Do you think magazines for customers are a useful marketing tool? (Why?/Why not?)

（2）Video Conferencing

The company you work for is concerned about the amount of time staff spend travelling to meetings in other branches of the company, and is looking at alternatives.

You have been asked to make recommendations about introducing video conferencing.

Discuss the situation together, and decide:

• what the company needs to know about the meetings that take place at present

• what the advantages and disadvantages of video conferencing might be.

Follow-on questions

• Would you prefer to have meetings face to face or through video conferencing? (Why?)

• In what other ways do you think a company could reduce the need for travelling to meetings? (Why?)

• Do you think the time spent on travelling to meetings is always time wasted? (Why?/Why not?)

• What do you think are the benefits to staff of business travel? (Why?)

• Do you think modern technology has affected the amount of business travel in recent years? (Why?/Why not?)

• Do you think video conferencing will become more important for meetings in the future? (Why?/Why not?)

（3）Seminars for Students

Your company has been asked to deliver a series of one-day seminars to a group of business students to help them prepare for working in a large company.

You have been asked to help with planning the seminars.

Discuss the situation together, and decide:

• what kinds of information it would be useful to know about the students

• what the most useful topics would be:

Follow-on questions

• What other preparations might the company need to make for the seminars?

• How do you think students can benefit from seminars like this? (Why?)

• Would it be more useful at the beginning or the end of a student's course to have advice from a company? (Why?)

• What other ways do you think there are for business students to prepare for work? (Why?)

• What areas of business would you like to have more experience of? (Why?)

• What advantages are there for companies of offering work experience to students?

（4）Sales Managers Conference

Your company is organising a conference for the sales managers working in its offices around the world.

You have been asked to help plan the conference.

Discuss the situation together, and decide:

• what information you will need to send to the sales managers before the conference.

• what activities you could organise to help people to get to know each other better.

Follow-on questions

• Do you think a company benefits from holding conferences for its employees? (Why?/Why not?)

• Do you think you would enjoy going to a conference? (Why?/Why not?)

• How important is location to the success of a conference? (Why?/Why not?)

• Could it be a problem if several managers in a company are away at conferences at the same time? (Why?/Why not?)

• Should a company stop sending staff to conferences if it is having financial difficulties? (Why?/Why not?)

• Apart from having conferences, what other ways can companies encourage teamwork among their employees? (Why?)

其他常考话题：

（1）Organising a stand in trade fair

Your company will soon have a stand at a trade fair abroad for the first time. You have been given the job of organising the stand.

Discuss the situation together, and decide:

•• what information and products you will need to provide on the stand

• what staffing requirements the stand will have.

Follow up questions:

• Have you ever attended a trade fair?

• How useful do you think trade fairs can be in promoting a company’s products and services?

• Might there be any problems in attending trade fairs?

• What other means are effective in promoting goods or services?

• Do you think the role of marketing will change in the future?

（2）Promotional video

The company you work for has decided to produce a promotional video about the company and its activities.

You have been asked to make suggestions about the video.

Discuss the situation together, and decide:

• which aspects of the company should be shown in the film

• which members of staff should appear in the film.

Follow-up questions:

• Have you seen examples of effective promotional videos?

• What are the advantages to a company of having a promotional video?

• What other forms of promotion are effective?

• Might there be some forms of promotion which would not be effective?

• Do you think technology is changing the ways companies promote themselves?

（3）Program for New Staff

The company you work for would like to introduce a full programme of training for new staff. You have been asked to help prepare the programme.

Discuss the situation together, and decide:

• what should be covered in the training programme

• how else new staff can be helped to settle into their jobs as quickly as possible

（4）Negotiating Deals

You are the regional salesperson of a newly-established computer company. You have been asked to negotiate deals for the sale of the new range of computers.

Discuss the situation together, and decide:

• what are the selling points of your new range and how to display its advantages to "the potential customers

• what are the details of the products, e.g. special offer, price and delivery time.

（5）Customer Newsletter

Your company would like to introduce a newsletter to send to its customers regularly. You have been asked to co-ordinate the project.

Discuss the situation together, and decide:

• what kinds of articles and information should be included in the newsletter

• what the newsletter should look like and how often it should be produced