商务英语高级词汇：经营篇.docx

营销篇

4C营销理论 (The Marketing Theory of 4Cs)

4R营销理论 (The Marketing Theory of 4Rs)

4P营销理论 (The Marketing Theory of 4Ps)

感性营销 (Sensibility Marketing)

交叉营销 (Cross Marketing)

知识营销 (Information Marketing)

文化营销 (Cultural Marketing)

服务营销 (Services Marketing)

体验营销 (Experience Marketing)

定制营销 (Customization Marketing)

色彩营销 (Color Marketing)

绿色营销 (Green Marketing)

关系营销 (Relationship Marketing)

合作营销 (The Co Marketing Solution)

伙伴营销 (Partnership Marketing)

一对一营销 (One-to-One Marketing)

差异化营销 (Difference Marketing)

大市场营销 (Big Marketing)

个性化营销 (Personalization Marketing)

堡垒式营销 (Focalization Marketing)

数据库营销 (Data base Marketing)

服务分销策略 (Services Distribution Strategy)

服务促销策略 (Services Sales Promotion Strategy)

整合营销传播 (Integrated Marketing Communications, IMC)

水坝式经营 (Dam Operation)

战略营销联盟 (Strategic Marketing Union)

网络数据库营销 (Internet Data base Marketing)

整时营销” 与晚盈利 (Profit by Timing Marketing and Lag Profit Marketing)